`WHAT IF` ATTRACTS VISIONARY THINKERS IN THE PURSUIT OF LARGE-SCALE SUSTAINABILITY

Released on = May 15, 2007, 9:01 pm

Press Release Author = agitprop media / Todd Fraser

Industry = Energy

Press Release Summary = San Francisco-based Urban Re:Vision has announced the
winners from the first of five jury selections as part of a unique international
competition to create the National prototype for sustainable urban living.

Press Release Body = (San Francisco, CA - May 14, 2007) - San Francisco-based Urban
Re:Vision has announced the winners from the first of five jury selections as part
of a unique international competition to create the National prototype for
sustainable urban living.

The first stage of the competition titled Re:Volt, received hundreds of proposals
from throughout the world which focused on innovative methods of incorporating
"clean" energy into an urban environment.

Attracting leading sustainable designers and planners from the energy, economics,
transportation, community and architecture fields, Re:Vision held the first stage of
the competition on May 4th and 5th at California's first generation of truly 'green'
hotels, San Francisco's The Orchard Garden Hotel. The initial phase, titled Re:Volt,
focused on the creation of intelligent energies with proposals from throughout the
world being judged by a jury committee consisting of key leaders from the
sustainability movement.

An esteemed panel of sustainable energy experts headed by renowned architect and
author Eric Corey Freed named the following winners. Each received $2,000 and will
have their ideas considered for the large-scale project which is anticipated to
break ground in 2008.

Sarah Attwood from San Diego, Ca for The Active Energy Play Space which provides
children the opportunity to generate electricity via an innovative playground to
provide cost-free nighttime lighting.

Brian McLaughlin from Hermosa Beach, CA for RECHARGE, a unique incorporation of wind
and solar power energy conduits folded seamlessly into the city block.

The San Francisco team of Adam Cornelius, Steve Puma, Kate Randolph, Joy Rios, Robin
Connell and Sheila Samuelson with Cell Block, which transports a once typical urban
energy inefficiency to Zero Impact via an incremental melding of sustainable Energy,
Transportation and Water.

Additional jurors include Dan Chiras, lecturer and author of 23 books on
environmental issues, sustainability and natural building, Richard L. Stover, Ph.D.
Chief Technical Officer of Energy Recovery Inc. a leader in the seawater
desalination industry and Justin Gerdes, editor of e-Newsire as part of California\'s
statewide energy efficiency marketing and outreach campaign; Flex Your Power and
Robert Thresher, Director of the National Wind Technology Center at the U.S.
Department of Energy\'s National Renewable Energy Laboratory.

The unprecedented competition was the brainchild of Re:Vision founder Stacey Frost
who has long recognized the need for a coordination of efforts to be applied on a
large scale in an urban environment.

"Our focus is on rethinking the components of a city block to make them
sustainable," says Frost whose work with "New Urbanism" presents a forward-thinking
approach to the connection between sustainability, economic feasibility and
community involvement. "By asking the simple question 'What if..' we are providing
an opportunity for the most creative minds in the sustainable energy field to
develop and implement innovative solutions to the ever-increasing problems facing
our urban centers."

In addition to Re:Volt, future competitions include Re:Route, which will focus on
urban transportation, Re:Store, providing green innovations for a healthy economy,
Re:Connect, urban planning for people and place and finally Re:Vision which will
provide architectural concepts to encompass this revolutionary, sustainable
community.

Upon the completion of the four-stage, conceptual Re:Vision competitions, one mayor
will be awarded the opportunity to turn innovation into action with the
revitalization of an entire block in their city. The fifth and final competition
will then gather site-specific proposals from around the world with leading
architects drawing from the unique system approaches and the invention and
adaptations of existing technologies provided by the competitions winners to create
their design presentations.

To help choose the most deserving city, Re:Vision is partnering with the
internationally recognized ICLEI (www.iclei.org), which provides national leadership
on climate protection and sustainable development to over 160 U.S cities and
counties as well as The Mayors for Climate Protection (www.coolmayors.org), which
provides leadership to over 400 United States mayors in promoting climate protection
in cities throughout the United States.

Re:Vision founder Stacey Frost and Re:Volt jury head Eric Corey Freed are currently
available to speak about the Re:Vision competition and its programs. Additional
information can be found at www.urbanrevision.com.

Media inquiries may be directed to Todd Fraser of agitpropmedia at 310.278.2630 or
via email at todd@agitpropmedia.com

# # # # #


Web Site = http://www.urbanrevision.com

Contact Details = agitpropmedia
Todd Fraser
310.278.2630
todd@agitpropmedia.com

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